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By: 17th April 2003 at 23:38 Permalink - Edited 1st January 1970 at 01:00
-The change was orientated to the western customers, again they have surrender to their nostalgia and it´s something wrong and no commercial. Would you imagine LH with the Hitler cross?. Doesn´t make sense at all.
By: 18th April 2003 at 05:05 Permalink - Edited 1st January 1970 at 01:00
-The hammer & sickle did stem from the communist era, however the way it is used in Aeroflot's symbol, is very distinctive to the airline. I see nothing wrong in them wanting to keep that. When I look at that symbol, I don't immediately think, "commies!" I think, "That's Aeroflot, the airline of Russia."
By: 18th April 2003 at 06:41 Permalink - Edited 1st January 1970 at 01:00
-No, i think they needed to get rid of that.... if they are modernising the whole airline the logo should have been the first thing to be changed.
By: 18th April 2003 at 09:08 Permalink - Edited 1st January 1970 at 01:00
-The hammer and sickle is not good for western branding I agree, and as Aeroflot strives for western standards it is a symbol which represents its old ways. Nevertheless it needs a symbol that depicts modern Russian whether that is in the the hammer and sickle I don't know.
By: 18th April 2003 at 13:19 Permalink - Edited 1st January 1970 at 01:00
-Hi
I think the hammer and sickle was a unique identitiy to aeroflot, and shoiuld remain, But I think it should encorprate a globe, to show its universalism
By: 18th April 2003 at 13:55 Permalink - Edited 1st January 1970 at 01:00
-In the minds of most people outside Russia, Hammer and Sickle = unsafe, unreliable, uncomfortable, commie, no English spoken.
Who in their right mind would not, in fact, get rid of the logo?
By: 18th April 2003 at 16:37 Permalink - Edited 1st January 1970 at 01:00
-Originally posted by GarryB
"In the minds of most people outside Russia, Hammer and Sickle = unsafe, unreliable, uncomfortable, commie, no English spoken.Who in their right mind would not, in fact, get rid of the logo?"
Ignorance is bliss. Most people who would make such an association also make the same association for Russian products and companies in general... changing the logo will not change the minds of such people... why pander to their tastes anyway?
The core of their business will be in Russia or to and from Russia... why waste sucking up to those with such bias ingrained?
pretty narrow minded approach there i must say.
Aeroflot may have all ist heads in Russia only but they will benifit most from flgiths to western countries after all.
By: 18th April 2003 at 20:06 Permalink - Edited 1st January 1970 at 01:00
-I agree with greekdude....The Hammer and Sickle means Aeroflot. Its as much part of the airline scene as the PanAm "meatball" and the TWA "twin globes". Why change for changes sake? Well Im pleased that it looks like the symbol will stay after all, and long may it do so. If that makes me a nostalgia freak or worse then just put me down guilty as charged!! And keltic, I think that you'll find that the current LH logo was in use during the Nazi era-certainly in the early part if not all the way through.
By: 19th April 2003 at 06:30 Permalink - Edited 1st January 1970 at 01:00
-Today if an airline has to survive it has to have a globle approach, not only resting on some specific routes or lines. BA moved on form there old livery among lot of scuffle and dissapointment, but it went for a more modern look. Aerfolot should do the same.
By: 29th April 2003 at 12:45 Permalink - Edited 1st January 1970 at 01:00
-This is the best news I have heard about Aeroflot ever since the re-brandingn story came about.
The Hammer and Sickle is a part of Aeroflot and it should stay.
Sam.
By: 29th April 2003 at 13:03 Permalink - Edited 1st January 1970 at 01:00
-Originally posted by serendib
This is the best news I have heard about Aeroflot ever since the re-brandingn story came about.The Hammer and Sickle is a part of Aeroflot and it should stay.
Sam.
Agree .
By: 29th April 2003 at 19:10 Permalink - Edited 1st January 1970 at 01:00
-Yipeeeeeeeeeeeeeeeeeeeeeeeeeeee!!!!
By: 1st May 2003 at 06:47 Permalink - Edited 1st January 1970 at 01:00
-hammer&sickle
if your going to try to change your image it has to be complete get rid of the h&s
By: 1st May 2003 at 22:10 Permalink - Edited 1st January 1970 at 01:00
-i think they should keep the hammer and sickle...after, all, it IS a part of their hiostory which they shouldnt necessarily let go of... shame u dont get to see many ILs or TUs outside of Russia nowadays...my last ones were in GVA (about the only other place in Europe you get to see them nowadays), and Il62/86/96 at EZE a few years before...
By: 1st May 2003 at 23:13 Permalink - Edited 1st January 1970 at 01:00
-Fair play to the Ruskies.
If you lot remember BA changed the image across its fleet so it could 'modernise'. Some people liked (and still do) the new livery but in general it was a bad move for BA. The fact that Aeroflot has decided to change its aircraft from the old Tups, Ils and Ants to western aircraft will make more commercial sense than dropping the Hammer and Sickle.
I for one would like to see the H&S for many years to come
By: 1st May 2003 at 23:27 Permalink - Edited 1st January 1970 at 01:00
-welcome onboard Kurmitz!
Posts: 6,072
By: A330Crazy - 17th April 2003 at 20:42
Russian national carrier Aeroflot is to stick with its distinctive hammer and sickle logo from the Communist era - despite earlier plans to scrap it as part of efforts to transform the company's image.
Under the restructuring, new Boeings and Airbuses are to replace ageing Soviet-designed craft in the airline's 110-plus fleet.
Its current livery of red, blue and white is being ditched for blue, orange and silver, with a stylish Russian flag draped across the tail.
And inside the cabin, decor and crew uniforms are being redesigned, and improvements made to service and food.
However the company is reluctant to retire the 70-year old hammer and sickle symbol.
"This is an old Russian brand, which everyone associates with Aeroflot. This logo is so harmonious that is has proved difficult to replace," Aeroflot's deputy director general, Lev Koshlyakov, told the French news agency AFP.
Negative perceptions
The airline, founded in 1923, said in December it would drop the hammer and sickle on the advice of its image consultant, Identica.
Aeroflot, which flies to more than 100 destinations, is trying to change decades of negative perceptions of poor safety and service to compete more effectively in the international marketplace.
Market research abroad had indicated support for the logo change, with customers apparently finding that the Soviet-era symbol had bad associations.
But in case the airline's management has a change of heart, the old logo is being replaced with a removable sticker on all the planes.