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By: 10th April 2018 at 06:14 Permalink - Edited 1st January 1970 at 01:00
-Send in the roundel police! Is that the pc version? Not offensive to rings or infringement of RAF copyright.
Seriously though, what does it mean?!?
By: 10th April 2018 at 09:19 Permalink - Edited 1st January 1970 at 01:00
-No doubt some design firm will have been paid thousands to come up with that and it will be oozing with clever meaning, but...WTF?
By: 10th April 2018 at 10:05 Permalink - Edited 1st January 1970 at 01:00
-Jeez - what a mess of a design :confused:
By: 10th April 2018 at 10:47 Permalink - Edited 1st January 1970 at 01:00
-Does it work like the rings on the Apple Watch?
[ATTACH=CONFIG]259871[/ATTACH]
Do you have to fly so many training sorties, perform some displays and carry out a few parades to close the rings? :p
By: 10th April 2018 at 10:53 Permalink - Edited 1st January 1970 at 01:00
-It's obviously the non-binary fluid version....
It doesn't even consist of the RAF 'colours'?
Clue. Haven't. A. Got.
By: 10th April 2018 at 12:11 Permalink - Edited 1st January 1970 at 01:00
-Nearest i can come up with is it is an amalgamation of all of the raf roundels colours since conception
https://maxhitman.deviantart.com/art/Royal-Air-Force-Roundel-1914-Today-593133236
By: 10th April 2018 at 12:16 Permalink - Edited 1st January 1970 at 01:00
-Nope - even now I cannot visualise how 100 years of RAF roundels has morphed into gold, aquamarine, dark blue and white.
As this appears to be an MoD rebranding exercise, "Commemorate, Celebrate, Inspire", maybe they need to add a fourth word to their brand, "Confuse"....
Maybe the same firm that did this one?...
By: 10th April 2018 at 12:25 Permalink - Edited 1st January 1970 at 01:00
-Maybe "Perfect Curve" are responsible -
"What have we got here?..."
By: 10th April 2018 at 13:10 Permalink - Edited 1st January 1970 at 01:00
-Have a read here: I think it may have been released on 1st April but I'm not sure...
By: 10th April 2018 at 13:13 Permalink - Edited 1st January 1970 at 01:00
-...And there was me thinking it was the roundel of some obscure African airforce.
Back to the drawing board then. It's obviously too clever for me to figure out.
By: 10th April 2018 at 13:32 Permalink - Edited 1st January 1970 at 01:00
-Reply from the RAFM -
"The sticker which is on sale in our shop is the dynamic roundel design which is the branding being used by RAF100 to celebrate the Centenary of the RAF. The RAF100 logo is inspired by the original RAF Roundel and will be being used by all RAF100 partners throughout the year as we commemorate and celebrate the first 100 years of the RAF.
RAF100 is a joint campaign being ran by The Royal Air Force, The RAF Association, The RAF Benevolent Fund, The RAF Charitable Trust and The RAF Museum. The money raised by any of the RAF100 products being sold in our shop will be divided equally between these organisations throughout the Centenary year."
Which doesn't really explain why or what
By: 10th April 2018 at 13:44 Permalink - Edited 1st January 1970 at 01:00
-I'm still lost! So what's with the choice of colours?
By: 10th April 2018 at 13:49 Permalink - Edited 1st January 1970 at 01:00
-......that's my next question if they come back to me, I've kindly sent them a link to this page -I've got nothing against the idea, I just don't understand how anyone will associate it with the RAF, it looks like a Software Company logo
By: 10th April 2018 at 13:55 Permalink - Edited 1st January 1970 at 01:00
-...And there was me thinking it was the roundel of some obscure African airforce.
Rochford.... You mean it isn't ???!!!
By: 10th April 2018 at 14:00 Permalink - Edited 1st January 1970 at 01:00
-...Well, if it isn't, it should be.
Any regime changes in the offing in that part of the woods? Make a nice roundel for someone.
By: 10th April 2018 at 14:53 Permalink - Edited 1st January 1970 at 01:00
-Well, the RAFM reply is just full of PR guff that doesn't actually explain a single sodding thing, then!
By: 10th April 2018 at 16:01 Permalink - Edited 1st January 1970 at 01:00
-Have a read here...
As soon as I read the buzz words "Primarily targeting millennials" I knew they were talking out of their hipster botty orifices...
The resulting campaign identity is built around the RAF100 and RAF@100 letter forms which evolved from the core RAF logo. These act as both a marque and a window allowing graphic layering of past, present and future RAF activities and also have the flexibility to be used in different orientations. The use of the @100 device is also a key element to connect the RAF with its partners and helps to present the RAF in a more contemporary way.
Utter rowlocks....
Definitely from the same PR mould as Perfect Curve
By: 10th April 2018 at 16:28 Permalink - Edited 1st January 1970 at 01:00
-So.... a most recognizable 'branded' roundel is replaced with....this? It's got to be an April Fool.
Has anyone seen the 100th anniversary commemorative colour scheme on a Typhoon tail? The newly unveiled RCAF commemorative NORAD scheme shows what's possible with a bit of leadership and pride.
By: 10th April 2018 at 17:07 Permalink - Edited 1st January 1970 at 01:00
-Watching the BBC rebranding episode of W1A I'm even more convinced "Creative Poo(l)" thought that Perfect Curve were PR trailblazers and they were real...
I bet they all stand at their desks, cos that's just so, like, you know, on trend, isn't it
By: 11th April 2018 at 14:14 Permalink - Edited 1st January 1970 at 01:00
-Yesterday I was at the excellent Battle of Britain Memorial in Kent. My wife saw some items (a die-cast key ring and patch) in the gift Shoppe with that logo and asked what it was.
I had to admit I didn't know, but after looking at several items offered, I figured out it had something to do with the centennial.
I'm no graphic design expert, but isn't the idea of having a logo instant recognition?
I enjoyed the memorial. Excellent design (by that you could understand the meaning of the prop design with pilot overlooking the channel...perhaps that's not obscure enough for millennials :) ). Very friendly staff.
The Jackdaw was open and happily, they have a few photos from the Battle of Britain film so you can compare the pub as it was.
Posts: 8,980
By: TonyT - 9th April 2018 at 16:51
https://www.rafmuseumshop.com/raf100-roundel-design-sticker-set.html
:apologetic::apologetic::apologetic: