No doubt Monarch will lose business from not offering meals, however they still offer the daily newspaper. Would you rather they increase the ticket prices to cover the cost of your meal?
Not sure if you live up north, but if you did, would you really drive to LGW just because monarch didn't offer a meal? i think not. I see in a previous post that you hate BMIbaby, now its Monarch, you better watch out, otherwise yr soon run out of airlines!!!